Compumundo Institutional Spot

Situation:
Compumundo is one of the leader retail chains of technology products in Argentina; it has recognition of brand and positioning as serious retail commerce that offers quality, competitive price, financing and guarantee.

Objective:
To complete the positioning of Compumundo with their key attribute: "technology specialist" (that it's added to its seriousness, price offer and financing) to set them apart from the competition.

Strategy:
Development and communication of the new tag-line "we know what we sell – you know where to buy it" with a later evolution to "we know – you know": memorable, pertinent to the brand, product and desired position.

Communication:
Development of a high impact spot aired exclusively in cinemas, with 80 seconds in length and 5.1 Dolby Digital Surround sound.

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