Francisco "Pancho" Argerich:

Pancho Argerich is the Chairman and founding partner of Short & Tall, a company he set up in 2002 which has offered strategic support and developed campaigns for clients such as Microsoft, Software Legal, Chicco Argentina, Compumundo, Petroquímica Comodoro Rivadavia and My PC program, among others.

With over 20 years of experience in advertising communication, Pancho has served as Account Manager for several national and international agencies, providing strategic communication advisory services and marketing to clients such as Repsol YPF, ABN AMRO Bank, Bayer, etc.

During his time as Account Manager at YPF (Argentina, Chile, Perú and Brazil) Pancho developed communication and advertising strategies for the lubricants division, which won a Mercurio award of the Argentine Marketing Association acknowledging excellence in such area. Years later, he served Petroquímica Comodoro Rivadavia, which was also awarded a Mercurio.

Pancho Argerich earned a degree in advertising from the University of Salvador where he later taught professional orientation courses.

For more information visit : www.short-tall.com