Creative Solutions for technology companies

Communicating technology: a unique challenge.
Many times, the level of sophistication of certain technology products and services imposes several difficulties in order to accomplish a good communication. Solving this issue, requires of a skilled work, that we certainly can do.

Understand the complexity. Communicate it easily.
We created a method to work that takes most of the time in identifying where the problem is. We focus our experience in understanding the influence that the product or service has in the user’s mind and turn it into an easily understanding promise.

Our own method.
Once the study of the benefits is finished, we analyze who we should direct our communications to. Identifying the target in technology markets requires a very different analysis from other markets. Only in these conditions is possible to develop a succesful strategy.

All this time invested in research is unusual in the fast paced surroundings of an advertising agency. However, it is very important in order to create an effective message and to choose the right media.

Our difference.
The staff selection is Short & Tall’s main key: all our people come from communication and technology as well. The results of this method are translated into a successful business.

The work we’ve done for our customers are the proof: Microsoft, miPC program, Compumundo, Software Legal. .

For more information, visit www.short-tall.com