V-Max

Situation
Microsoft sales channel is mainly made up of small and medium-sized companies. Microsoft has deep knowledge of software sales and implementation. But given its products’ specific features, in general, they do not have marketing departments or budget to generate communication actions.

Communication Objective
To develop the business potential of each Microsoft related company by supporting its prospecting, sales and communication process.

Communication Strategy
Generating a scalable infrastructure based on a standard, but customized process, helping the channel from the strategy to the creation and development of communication actions throughout the whole sale process. The strategy includes a consulting process with common points to achieve simple steps and economies of scale by running the campaign in various channels.

Pieces:
The pieces were designed to accompany the whole communication process: from the time the product is presented until demand and sales are generated.

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